The Pressures of Blogging
Does blogging feel like it comes with a lot of pressure sometimes? Where does that pressure come from? Unless you’re a professional blogger, with external deadlines and expectations, most of that pressure probably comes from you.
PRESSURE FROM WITHIN
The pressure I feel to be a good blogger comes almost exclusively from within. I want to provide quality, authentic, and entertaining content. I feel bad when I can’t produce or publish a post every day. I want to take my own photographs, even though stock photography is available and amazing. I want to build community but there are days I just don’t have the time or energy to engage with other bloggers like I should.
I put a lot of pressure on myself to be a good blogger, to write strong content, find good photography, and engage with others. The pressure I feel is all because I’m heaping it onto myself. I can truly say I never receive pressure from other bloggers. I’ve never had another blogger ask me why I haven’t posted this week or why my photographs aren’t more colorful or why my posts haven’t been about a certain topic.
THE COMPARISON GAME
You admire other bloggers don’t you? Of course you do! There are so many great blogs with posts that make you think, pictures that inspire you, and designs that will make you rethink your own.
We’re only human and it’s nearly impossible not to compare our own blogs to someone else’s. Maud has consistently great content, Stephanie’s blog layout is beautiful, and Charli’s photographs will take your breath away. It’s hard not to look at my own blog and think about what I can do better, how I can make it more unique, and how I can write better for my audience.
There is that pressure again, creeping into my head! Some days it takes a conscious effort, but I’m learning to admire other bloggers and my own blogs at the same time.
BLOGGING IS A LOT OF WORK
There is no way around it, blogging is a lot of work. If it was strictly fun, it wouldn’t come with the pressures that it does. I’ve seen quite a few posts and tweets recently about how amazing bloggers are. We are writers, designers, photographers, marketers, and much, much more.
Blogs don’t just happen. They take a lot of work. I realized that truth after my first post. Even a short post can take hours to get right. Finding the right image to go with your content also takes time and is quickly followed by even more time spent focusing on social media engagement and marketing.
It’s exhausting sometimes. Fun? Yes. Rewarding? Absolutely. Full of pressure, expectations, and disappointment? Heck yes.
PRESSURE ISN’T ALL BAD
Putting pressure on myself is one way I stay motivated. That voice from within keeps me striving to improve as a blogger. When I find myself feeling only stressed out, losing the daily comparison game, and feeling like blogging is all work, I give myself permission to take a break. When I come back, it feels like fun again.
How do you keep blogging fun and keep the pressures associated with blogging to a minimum? Do you compare your blog to others?
Lady Bluebottle is a lifestyle site dedicated to providing women with a place to share their stories and with resources to enrich their lives. We cover everything from relationships to mental health. If you are interested in contributing to content please visit our submissions page.